SEO is the acronym for search engine optimization and it’s the domain that deals with the ranking of a website on search engines. SEO is the process through which you can optimize the content of your website. It’s important to have qualitative and optimized content on your website to provide the best information for the people who visit your website. It is also important if you want your website to rank higher on search engines with particular keywords. Is SEO important? If you have a blog or an online business and you want to draw the attention of costumers and new visitors, search engine optimization is an important element to consider when you build the strategy for online marketing. How long it takes to see improvements in ranking? It can take up to 9 months to see the effects of SEO. However, if a website has qualitative content and all it needs is some improvement, the results can appear earlier.